Automation bet at the heart of Brazil’s parcel market
The São Paulo hub represents an investment of more than R$200m — close to US$40m — according to Logistics Business and industry reports from Fives. The facility sits in the Perus area of northwest São Paulo. It spans roughly 20,000m², includes 87 loading docks, around 2,000m² of mezzanine office space, and 5,000m² of support areas.
The hub was officially inaugurated on 7 May 2026. Representatives from Jadlog, Geopost, and Fives were all present at the opening ceremony.
At the centre of the hub is Fives’ high-performance GENI-Belt sorter. It is configured with six induction lines and almost 300 destinations. Fives states the system processes peak volumes of up to 16,500 parcels per hour, handling both parcels and small items on a single line. That design helps reduce the space needed for separate systems. Other industry reporting describes a 310-metre circular sorter rated at around 18,000 packages per hour — a figure that highlights how automation capacity estimates can vary across sources, but all point to a significant leap in throughput for Jadlog.
Jadlog chief executive Bruno Tortorello has described the hub as a new headquarters for the company’s national network. He says it is designed to embed high intralogistics standards and strengthen nationwide distribution. One sector report notes that the Perus hub is the largest single investment in Jadlog’s twenty-year history. That signals the scale of Geopost’s post-acquisition capital commitment. As a result, the project positions Jadlog as one of the most automated private parcel carriers in Brazil’s increasingly competitive last-mile market.
How the Jadlog automated hub reshapes network economics
Jadlog is one of Brazil’s largest private logistics and express parcel transport companies, with more than twenty years in the market. Its Brazilian network now includes more than 500 franchises, 17 branches, and over 4,000 pick-up and drop-off points, per Logistics Business and Fives. The company also operates a fleet of around 2,300 trucks and trailers and 4,700 utility vehicles. These link local franchise operations to national hubs.
This combination of franchised outlets, pick-up and drop-off points, and a dedicated fleet gives Jadlog deep reach into interior regions and midsize cities. Sector guides describe this coverage as a key advantage versus more concentrated rivals. Since Geopost acquired Jadlog, parcel volumes have increased tenfold, according to Jadlog’s leadership. That growth tracks wider trends in Brazil’s urban logistics market, where strong expansion in e-commerce demand and rising use of pick-up points by smaller merchants are both well documented.
The Perus hub is described by Fives as Geopost’s first automated installation in Latin America. That marks an important milestone for both the French group and its technology partner. Paolo Stefano Bielli of Fives has framed the project as a proof of scalability for its automation systems and a platform for further regional development.
What does the Perus hub mean for sustainability and operations?
Jadlog’s leadership links the hub to a broader sustainability strategy. The infrastructure is designed to minimise environmental impacts, optimise resources, and reduce emissions. Detailed emissions data is not yet public. However, more centralised and automated sorting should, over time, improve route density and reduce empty miles across the national fleet.
Chief operating officer Fernando Gasparini has noted that the sorter is a strategic step towards greater automation, capacity, and predictability. He highlights Fives’ technical expertise as key to delivering an integrated solution aligned with Jadlog’s growth plans. One analyst takeaway from this project is clear: high-capacity automated hubs are fast becoming the reference asset for serious contenders in Brazil’s parcel market.
For investors, the Jadlog automated hub offers a concrete signal that capital is moving from pilot-scale upgrades to full-scale automation in Brazilian last-mile infrastructure. Geopost’s choice to anchor its first Latin American installation in São Paulo points to the city’s role as the core node in regional e-commerce flows. Jadlog’s tenfold volume growth shows the upside when franchise reach is matched with automated core assets. Over the next 12–24 months, investors and policymakers should watch how throughput at Perus translates into service levels, margin trends, and further automation deals across Brazil’s fragmented parcel sector.
Quick answers
Jadlog invested more than R$200m (close to US$40m) in the Perus hub, which was inaugurated on 7 May 2026 and is the largest single investment in the company’s twenty-year history.
The Fives GENI-Belt sorter at the Perus hub can process up to 16,500 parcels per hour across six induction lines and almost 300 destinations; some industry sources cite a figure of around 18,000 packages per hour for the 310-metre circular sorter.
Geopost, the French group that acquired Jadlog, describes the Perus facility as its first automated installation in Latin America, marking a major milestone in the group’s regional logistics strategy after Jadlog’s parcel volumes grew tenfold since acquisition.
